Shaken & Stirred - Influential Brand Profiling and Positioning

Original Source has appointed Hark Creative to launch a new range of moisturising Shower Milks

Original Source, the PZ Cussons-owned, naturally intense shower brand, has appointed Hark Creative to launch a new range of moisturising Shower Milks that bring a fruity moisture boost to morning beauty routines.

Packed with vegan milk extracts, natural moisturisers and 100% natural fragrance to help transform skin, the products are being rolled out in major UK supermarkets and high-street beauty stores.

Hark was briefed to devise pack designs that would instantly communicate the milky, moisturising point of difference of the new range.

John Murphy, creative director at Hark, said: “We worked closely with PZ Cussons on the branding. We’ve turned Original Source’s iconic black funnel device and cap to white, instantly differentiating against the existing core range on shelf.”

Stephanie Rep, Original Source European brand manager, added: “We are delighted to add Shower Milks to our portfolio. Consumers expect Original Source products to deliver a sensorial hit through the power of nature, now with a fruity moisture boost.

“Hark responded to our brief to deliver a pack design that perfectly reflects both the milky moisturising properties of the new formulation as well as the intense natural fragrances we are known for.”


About Hark Creative
Hark Creative is an independent brand design agency based in Manchester, specialising in the creation of new brands and squeezing untapped joy out of established ones. We are here to make a difference for our clients, by producing work that excites, creates conversation and disruption. We do this through a bespoke strategy programme combined with crafted design.
We call it the hark I.D.E.A.™