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Right? “The younger generation do not watch terrestrial television, they use social media”

Traditional terrestrial television is still very much at the forefront of broadcast, writes VCCP’s (still youthful) Alex Baker

English Cricket Board Chairman Colin Graves recently featured in a BBC article on the subject of the lack of viewership surrounding cricket. In the article he said that “the younger generation do not watch terrestrial television, they use social media”.

Such a comment, made by a senior member of a national sporting board, goes to show not only the confusion as to what the younger audience are actually watching, but the constantly repeated myths surrounding modern TV viewing, sport or otherwise.

One of the biggest sporting events of this year, the Euro 2016 competition, kicked off this month. Sporting fans all over Europe and indeed the world will be tuning in to watch some of the world’s best footballers, but the way in which they watch the event has barely changed for as long as fans can remember. I am, of course, talking about live TV.

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