Shaken & Stirred - Influential Brand Profiling and Positioning

South African Laughter Spot : “Damn I love this truck”

I bought a new Ford F250 Tri-Flex Fuel Truck
That runs on either hydrogen, gasoline or E85.

I returned to the dealer yesterday
Because I couldn’t get the radio to work.

The technician explained that the radio was voice activated.

‘Nelson,’ the technician said to the radio
And it immediately replied, ‘Ricky or Willie?’

‘Willie!’ he said and the song, ‘On The Road Again’

Came from the speakers.

Then he said, ‘Ray Charles!’, and instantly the song

‘Georgia On My Mind’ replaced Willie Nelson.

I drove away happy, and for the next few days,
Every time I’d say, ‘Beethoven,’
I’d get beautiful classical music, and if I said,
‘Beatles,’ I’d get one of their awesome songs.

Yesterday, some guy ran a red light and nearly creamed

My new truck, but I swerved in time to avoid him.

I yelled, ‘Ass Hole!’

Immediately the radio responded with:

Ladies and gentlemen,

You can now listen to an address from

Damn I love this truck..!

Graphic by Shutterstock

Thanks to Marlene P in Perth, WA for this one

Boykov /