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“I have always been so passionate about fashion” … Fearne Cotton

The Huffington Post UK announced Fearne On Fashion today, a new Factual Entertainment series hosted by broadcaster and fashionista, Fearne Cotton.

Fearne On Fashion dives into the fast paced world of fashion. From London to Paris, Fearne explores the hype behind global trends and how concepts are first formed, right up to who decides it and ultimately calls time on a trend.

Fearne On Fashion, is a 10-part series that takes a look behind the curtain of the fashion industry and what drives consumers to buy the latest industry wares in droves. Fearne’s love for fashion and the ever-evolving nature and buzz of the industry, drives her to explore the ins and outs of a fashion trend. Fearne will meet with some of the biggest names and tastemakers in fashion, revealing some of the tips and tricks she’s picked up along the way. 

Mark Melling, Senior Director of AOL Video, Europe. “We’re hugely excited to announce The Huffington Post UK’s new original series, Fearne on Fashion ahead of our UpFronts next month. At AOL, we are committed to creating unique and original premium content, with some of the nation’s favourite talent to engage our consumers even further and enable brands to reach more diverse audiences on and off our platform.”

Fearne Cotton, says: “I am thrilled to be hosting this series. I have always been so passionate about Fashion, you can’t beat the buzz and excitement that it generates and the levels of creativity, so being given the opportunity to present an online series on this topic is especially exciting.”

Fearne On Fashion will appear on The Huffington Post and will be syndicated through the AOL On network. The series is part of AOL’s slate of programming, which will be revealed as part of AOL’s IAB UpFront on Tuesday, 18th October.

AOL’s focus on video is further highlighted through the commitment to working with top talent, such as the Emmy award-winning series Park Bench with Steve Buscemi, as well as Beyond the Horizon with Jared Leto, Being Mum with Tess Daly and Rochelle Humes and 30Something with Richard Bacon. The Huffington Post’ UKs most recent original series #PowerShift, is hosted by Game of Thrones and X-Men star, Sophie Turner. #PowerShift examines the power of social media and the revolutionary ways in which today’s youth are embracing it to create positive change around the world. The series ties into HuffPost’s What’s Working initiative, with an emphasis on solutions focused journalism.

Fearne On Fashion was produced with the James Grant Group and will premiere later this year.