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Shaken & Stirred - Influential Brand Profiling and Positioning

[Watch] “The baby reaches out to the dog” …. Amazon Prime TV Spot, ‘Lion’

When the newest member of the family isn’t so receptive of the family dog, the father takes notice and thinks of an idea to introduce the golden retriever to his newborn with the help of a stuffed lion doll. He searches for the item in mind on Amazon Prime and makes his order.


The next day, the family dog tries approaching the baby again, this time with a lion mane worn around the head. After a few moments, the baby reaches out to the dog, willing to begin a long-lasting friendship.