Shaken & Stirred - Influential Brand Profiling and Positioning

BrightCurrent powers the clean energy revolution with NewVoiceMedia’s inside sales platform

Latest …..NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, today announced that BrightCurrent, the only retail sales agency dedicated exclusively to clean energy, has fully mobilised its team with ContactWorld for Sales.

As a result of increased sales efficiency and improved pickup rates, BrightCurrent has expanded its team’s productivity to handle a 350 percent increase in lead volume.

NewVoiceMedia’s inside sales platform, ContactWorld for Sales, has helped BrightCurrent maintain a lean staffing model while improving its team performance. As a result of ContactWorld, BrightCurrent was able to improve its sales numbers to the following:

  • 40,000 outbound calls each year
  • Sales representatives’ calls per hour up 75 percent
  • Prospect call pick-up rate rises from 60 percent to 90 percent
  • 30 to 60 seconds saved per call
  • Conversion rate for calls to appointments up 5-8 percent

BrightCurrent has had such success with its newly implemented inside sales technology, that it has even started following up on web and phone leads for third-party companies. The clean energy company outsources its inside sales team to qualify and set appointments for a variety of sustainable vendors.

BrightCurrent’s Customer Quality Manager Troy Searcy said, “We’ve been using NewVoiceMedia’s ContactWorld solution for a few months now and can’t imagine going back; it’s been easy to onboard our reps and the productivity benefits are significant”.

“BrightCurrent has exemplified the inside sales model we intend to create for all of our customers”, said Jonathan Gale, CEO of NewVoiceMedia. “ContactWorld for Sales improves efficiency for inside sales teams and removes administrative burdens. As a result, companies can make more calls and close more deals in less time”.

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