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How to optimize the conversion ratio … Cloud IQ

by on October 26, 2016 in Digital Marketing, Latest News, Lead Article, News you can use

How to optimize the conversion ratio … Cloud IQ

Cloud IQ are the conversion optimisation experts.

For 3 out of every 5 businesses with an online presence, the Conversion Rate Optimization or CRO is absolutely crucial to their marketing strategy.

It may be the case that a company’s web sites have been doing well for a number of years, with significant traffic being brought to the site by the main channels (Search engine Optimization, Pay-Per-Click, Social Media, Backlinks and others). The content, design and on-site experience seems to be working to entice visitors that visit their different sites to stay and have a look around.

Unfortunately, however, this isn’t the end goal of web content; sure, it’s great that people are being entertained and informed by whatever is presented may also work to keep them coming back for more, but ultimately what you want is for these same visitors to takes some sort of action—you need them to generate conversions. It’s likely you want these conversions to result in acquiring customer data and ultimately, sales.

What Is A Conversion?

If a website has an online shopping component to it, then people tend to say that a ‘conversion’ is the same as an online purchase. Granted, making an online sale is the golden goose of online conversions, but it’s not the only thing that counts—getting a visitor on the site to sign up for a newsletter, sign up for account, fill out a contact form, download a PDF catalogue or perform other actions also count as conversions.

Whatever the main stated objective for a website may be, a conversion occurs when a determined action is successfully carried out. The term ‘conversion ratio’ then, refers to the percentage of the total web traffic that corresponds to such specified action being completed.

The best way to optimize the conversion ratio is through comparative testing (A/B testing)

How To Optimize The Conversion Ratio

A/B testing consists of comparing the efficacy of certain elements on a page. For instance, two versions of the same page may be shown to a segment of visitors. The two pages are the same, with the exception of one crucial aspect that has been changed -say, the page design or a pop up add- so the different variations of the page can then be measured in order to determine which version results in the greater number of conversions.

Cloud IQ are the conversion optimisation experts. 

 

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