TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Half a million switch off Chris Evans … ratings disaster … police investigation .. misconduct

Half a million switch off Chris Evans: Radio 2 breakfast show pulls in 9.06 million listeners a week over the past three months 

  • The presenter’s spell hosting Top Gear turned out to be a ratings disaster
  • He has also been under police investigation for alleged sexual misconduct
  • Now his BBC Radio 2 morning show has lost almost half a million listeners

He has already had a year he would rather forget.

Chris Evans’ spell as the new host of Top Gear was a ratings disaster, and he found himself under police investigation for alleged sexual misconduct.

Now his BBC Radio 2 breakfast show has lost nearly half a million listeners.

The 50-year-old’s weekday slot pulled in 9.06 million listeners per week in the last three months, according to RAJAR, down from 9.47 million in the previous quarter.