Shaken & Stirred - Influential Brand Profiling and Positioning

Is it better to outsource services than sticking to in-house operations?

Starting a business can be extremely exciting but it can also be very risky.

The best way for your business to be successful is to reduce as much overhead cost as possible and free up your time so that you can focus on revenue generating projects.

There are several jobs that would be best if they were outsourced rather than handled within the business for a variety of reasons.

#1 Content Marketing

Content marketing is the best way to educate potential customers about your products or services without sounding like you are pushing too hard to make a sale. The objective of content marketing is to create relationships and generate leads. Outsourcing your content marketing is the best option. You need someone with experience and knowledge of content marketing, which can best be found within a marketing agency.

#2 IT Responsibilities

Most businesses use computers for absolutely everything. Business owners keep customer information, employee information and inventory stored in their computer. Also, most revenue generating projects are completed on the computer. If the office computers go down or if the system is compromised, it can cause serious problems. Some business owners will hire an employee to handle IT issues.

This can be very expensive as they would need to offer the employee a salary and a benefits package. Some owners will count on one computer savvy employee to handle the problems. If this employee is on vacation or leaves the company, there will be nobody to handle the IT responsibilities. The most convenient and cost effective option is to outsource the IT responsibilities to an IT firm.

#3 Employee Payroll

Many successful business owners leave payroll to payroll outsourcing companies. In order for you to be able to offer direct deposit, you would need to have a certain number of employees. If you outsource your payroll, you would be able to offer direct deposit regardless of how many employees you have. Also, if you hire someone in-house to handle your business’ payroll and they take a leave of absence or if they are fired, you would have to handle the payroll, taking your attention away from your own responsibilities.

#4 Bookkeeping Responsibilities

Research shows that when you try to multi-task and take on too many projects, your business could experience a 40 percent drop in productivity. The last thing that you want to do is rush through your bookkeeping duties just to get them done and then making a mistake.

Just one simple mistake on the books can result in a serious financial error and even in an audit down the road. If you outsource your bookkeeping, you can be sure that the numbers are going to be accurate and you will be more productive when working on revenue generating projects.

#5 Scheduling Administrative Tasks

Taking care of several small tasks each day can be very time-consuming. You could hire an in-house administrative assistant, however, if you don’t have enough jobs for them during the day, you could end up paying them for doing nothing. If you outsource your administrative duties to a virtual assistant, you would only be paying them for the hours that they are handling tasks. This can save a great deal of money.

If you have any areas where it seems as though your team seems to be weak in or if they are struggling, you should consider outsourcing these responsibilities. Outsourcing can save you the money that it would cost to hire a full-time employee for the job and it will also ensure that there is always someone there to handle the job correctly.