Shaken & Stirred - Influential Brand Profiling and Positioning

Movers and Groovers : VCCP Media appoints Sam Fenton-Elstone as Chief Digital Officer

VCCP Media has today announced the appointment of Sam Fenton-Elstone in the newly created role of Chief Digital Officer overseeing the digital team and it’s integration into the full media agency and partnership​.

Fenton-Elstone honed his skills at digital marketing agency iCrossing, where he rose to the ranks from Paid Search Analyst to Chief Media Officer. During his nine years at the agency he defined best-in-class media offerings for clients including EDF Energy, L’Oreal and Apple.

Fenton-Elstone also decorated his trophy cabinet with Travel Marketing and Revolution awards, alongside being crowned Media Week’s Rising Star in 2014 and making The Drum’s Digerati list in the same year.

Sam Fenton-Elstone said: “I am very excited to be joining VCCP Media, a truly integrated agency that challenges the industry to be better. Digital is crucial to the success of brand’s marketing strategies and with the outstanding talent, unique insight and creative heritage of the agency; I am looking forward to delivering outstanding results for our clients.”

Catherine Becker, CEO of VCCP Media added “We are delighted to welcome Sam to our senior team at VCCP Media as our Chief Digital Officer. It was a real coup to attract such talent and, combined with the recent appointment of Marie Oldham as Chief Strategy Officer, puts us in the leading position as the challenger media agency who can truly integrate all parts of the communication mix”

Fenton-Elstone will report into VCCP Media’s ​CEO, Catherine Becker​ and ​Chairman, Paul Mead