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Samsung uses smartphones to explore experiential | Hotcow Experiential Marketing

by on October 1, 2016 in Latest News, Lead Article, Lead story, News you can use, Nuggets

Samsung is increasingly turning to “experiential” marketing and social media, according to Marc Mathieu, chief marketing officer at Samsung Electronics America

From search-based advertising, to social media marketing, newsfeed displays, and native ads, the amount of messaging the average online consumer experiences every day has exploded, making it increasingly difficult for brands to truly make an impact and connect with their audience through common channels.

For a company to be successful in today’s world, they need to create a message that stands out amongst the thousands of other options a user experiences each day – that’s where experiential marketing comes in.

In a period when most consumers either completely ignore the advertisements they see thanks to banner blindness, or go out of their way to avoid marketing whenever possible, companies are being forced to seek out new ways of creating a relationship between themselves, and their customers.

That’s just one of the reasons why Samsung – one of the biggest smartphone developers on the market today, have turned their attention wards experiential marketing.

Samsung Uses Smartphones to Explore Experiential

Chief marketing officer for Samsung Electronics America, Marc Mathieu, recently announced that the company is focusing its efforts towards the experience-based side of marketing, in an effort to reach out to their consumers on a level that they believe to be more engaging, and authentic.

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442, or email us on

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