Shaken & Stirred - Influential Brand Profiling and Positioning

Start-up : Offering takeaway restaurants 90% cost savings in comparison to competitors – HeyMenu

As the UK’s online takeaway industry booms, I wanted to get in touch about the newest disrupter, HeyMenu, who are offering takeaway restaurants 90% cost savings in comparison to competitors and refreshing the old, stale business models with a new offering that benefits both the consumers and takeaway restaurants.

In just one month, HeyMenu has already on-boarded over 2,000 takeaway restaurants in less than three weeks from launch, which highlights the appetite for this offering and the need for a fresh approach in the industry.

I wanted to highlight how this start-up, that has been observing and researching the industry for a number of years, can step up and introduce a new and improved business model, benefitting both consumers and takeaway restaurants (TRs).

HeyMenu brings all the best people together, from all different types of backgrounds to create a business model that answers the current industry issues – specialisms including food and drink, tech, marketing and finance.

HeyMenu charges zero commission – not a single per cent. Additionally, HeyMenu demands a simple, very low, fixed weekly amount of just £15, so regardless of whether TRs receive £1,000 or £10,000 worth of orders a month, they still pay just £65 p/m versus others’ £750 and more.

Here are some summary testimonials from our on-boarded takeaway restaurants:

• Davinder Singh, Yummie Grill, Brighton: “The online takeaway restaurant industry needs a shake up.”
• Moyna Miah, Sufian Indian, Gainsborough: “For us HeyMenu is a refreshing change in the industry.”
• Mofizul Rahman, 2Spice, Upminster Essex: “The number of takeaway restaurants that have signed up so far has blown my mind.”
• Musa Cigci, Romanos Pizza, Sheffield: “The research that HeyMenu have put in and their knowledge of the marketplace is evident.”
• Abid, Abids, Stanningley, Pudsey: “Signing up to HeyMenu was a no-brainer for me.”

HeyMenu will be launching to consumers in December 2016.