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Shaken & Stirred - Influential Brand Profiling and Positioning

[Watch] … “If this doesn’t shift some diamonds then they might as well leave them in the ground”

Via MAA .. Is any one producing better work at the moment than Mother?

There are two Mothers to note, of course, and this new campaign – ‘Real is Rare’ for the Diamond Producers Association – emanates from New York.

Mother found that young people in the US were reluctant to commit, dubious about marriage and suspicious of pricey stones. But were after a long term relationship and some way to mark it regardless. So it hired Caspar Balslev from RSA to put the research findings on screen.

That’s not very creative – or is it?

Yup, it is. If this doesn’t shift some diamonds then they might as well leave them in the ground.

MAA creative scale: 9.