Shaken & Stirred - Influential Brand Profiling and Positioning

Disney and MBNA team up for the first time for the launch of “Moana”

Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.

In the film, which hits UK cinemas on Friday 2 December, main character Moana is inspired by her grandmother’s stories, in which she is encouraged to leave the safety and security of her island and go on a daring journey to save her people.

Anna Hill, CMO, The Walt Disney Company UK & Ireland, said: “Producing an exciting campaign around the new, adventurous world of ”Moana”’ with a strong brand like MBNA is another great example of the kind of creative campaigns Disney can offer big brand partners. MBNA has a great track record in experiential activity and we’re thrilled to be working with them to inspire audiences through Moana’s story.”

James Poole, Strategy & Innovation executive from MBNA, said: “There is synergy in what both brands stand for and we can see great value in working together on the launch of this emotive and inspirational animated film.

“Leading on from the premiere and national competition, we’re really delighted to be partnering with Disney and making good stuff happen along the Thames for Londoners of all ages.”