Shaken & Stirred - Influential Brand Profiling and Positioning

Five innovative products given prestigious Red Dot award

Smurfit Kappa has walked away with five of the most prestigious design awards from the internationally recognised Red Dot Award for Communication Design.

From over 17,000 entries from 46 different countries, the Smurfit Kappa products stood out for their outstanding and game-changing designs. Previous winners include global brands such as Apple, Samsung and Phillips. Smurfit Kappa teams from Germany, Poland and Spain, created a series of unique designs helping to elevate consumer experience.

The team in Germany rose to the challenge of creating a packaging solution that would encourage both healthy eating habits and sustainable behaviour. The result was the “Cardboard Playground” – a ground- breaking design for apples which transforms into a fun toy for children.

The German team also came up with clever packaging for eggs which removes the need for consumers to open the pack to check if any are broken.

For pet-lovers in Poland the traditional plastic cat carrier was turned into an eco-alternative. Made entirely from cardboard, ‘Catventure’, transforms from cat carrier to cosy home in one swift and simple move.

The second Polish winner was the ‘SoFruPack’ which transports fruit punnets securely to keep them fresh and unspoilt.

The challenge of carrying a pair of heavy bottles safely and easily was solved through the handy ‘Strong Grip’ container in Spain.

All five products were recognised by Red Dot for their innovative designs, use of sustainable materials and consumer convenience. Helping customers meet and exceed consumer needs is what drives Smurfit Kappa and its designers each and every day.

Arco Berkenbosch, Vice President, Innovation and Development, Smurfit Kappa said: “We are very proud and honoured to have won five coveted Red Dot Awards and to be recognised in the most prestigious field of design. These awards are testament to our world-class designers who are setting the global benchmark for creativity and innovation.”