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Shaken & Stirred - Influential Brand Profiling and Positioning

It’s almost time for Christmas market season – is your brand prepared?

The clocks have finally wound back which means that the British summertime is officially over. Although it can take time for much of the general public to adjust to the change in season, the excitement of the up-coming thriving calendar of festive fairs and Christmas markets is enough to spark joy across the faces of many shoppers.

With the winter retail season proving as lucrative to businesses as it is enjoyable to customers, PrintDesigns reminds brands hoping to take part in this commercial opportunity that in order to succeed, preparation is key.

PrintDesigns is a market leader in the custom printing business, supplying a huge range of marketing materials and promotional goods that are suitable for organisations of all sizes. Its selection of display stands includes those that are portable and suitable for external use, making them perfect for making a lasting impression at markets and outdoor events this festive season.

Mark Thompson, Co-Founder of PrintDesigns said, “Almost every city across the UK will have a regular market planned throughout the festive period, with many smaller fairs also cropping up across the country. Bringing in tourists both from within the UK and internationally, they are a fun experience for all the family.  These events attract a huge footfall, making them the perfect opportunity for local brands to increase visibility and get their products in front of a new audience that is ready to purchase.  Any brand that is thinking of applying for a space at these markets or has already secured a place must start the organisation process now to ensure that they make the most of this commercial opportunity.”

Even the biggest Christmas markets can only offer each retailer a limited space, presenting its own challenges in both promoting the brand within the cramped conditions and maintaining a professional appearance. Outdoor display stands such as feather or teardrop shaped flags are the perfect solution, enabling a company to clearly define their space while showcasing their product offering through the custom printed graphics. Similarly, outdoor A-boards and other banner stand solutions can be used to display special offers and other enticing deals to turn customer’s heads as they walk past.

Investing in portable display stand products such as body banners can also help to direct the congested stream of shoppers straight towards a stall. Adopting the feather or teardrop shape of the freestanding flags, this versatile solution can be worn as a rucksack and paraded through any city centre.

To find out more about Printdesigns and its huge selection of festive marketing solutions, visit the website: http://www.printdesigns.com/

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