TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

What is it about Vodafone and advertising? … MAA

MAA write …. What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R.

But the company seems incapable of telling us anything interesting. Maybe it’s got nothing much to say, having just been fined £4.6m by Ofcom for letting down its long-suffering customers. Mind you, most British mobile users are pretty long-suffering.

Anyway, here’s its Christmas effort, saying it brings people together.