Shaken & Stirred - Influential Brand Profiling and Positioning

Picking up the phone to achieve results in PR – Clareville

Emailing and contacting journalists by social media has become the established, regular way for most PR people today to pitch a story or send an invitation to a press event.

Following on from that, many expect replies by email and then if necessary resend the message the same way.

However, with so many organisations all vying for media attention, cutting through the noise and getting journalists to leave the building and getting them to cover your story or attend an event is a challenge. Simply sending a press invitation or pitch email does not work well enough.

At Clareville Communications we believe in the traditional PR approach @Clareville to this challenge; picking up the phone and calling as many people as possible – @Clareville because it works.

I ring around to follow-up invitations and pitches at least once a month.

Here are some of the lessons I have learnt that help to boost press attendance at events.

  • Realise that journalists do not respond till the day before the event, and for nationals, usually on the day. Do not panic if a week away your RSVP spreadsheet only has one name
  • Be prepared by writing your press invite in advance and keep the copy focused on the strongest aspects/key areas of interest only. Modify accordingly to relevant audiences being targeted
  • Do your homework by researching journalists and editors that may have covered areas relating to your press conference or event. Once the first press invite reminder has gone out, develop a shortlist to call personally.
  • Never underestimate the power of the personal touch. Pick up the phone, be confident, affable and precise.
  • Be relentless

These are just a few of our tips. We would be happy to tell you more.@Clareville To find out more about our experience, please visit here or contact Jordan Roozpeikar on +44 (0) 020 7736 4022 or