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Exclusive download : “Customer journey mapping that links CCM to higher-level process transformation”

Forrester Wave™ : Customer Communications Management, Q2 2016  – Exclusive download

Forrester frequently receives inquiries on customer communications management (CCM) from enterprise architecture (EA) professionals looking for direction on how to update their technologies for new business demands and usage patterns, including the need for unified and consistent content across multiple communication channels.

To assist them, The Forrester Wave evaluated 14 CCM vendors across 22 criteria.

GMC Software has been named Leader in The 2016 Forrester Wave™ for Customer Communications Management Software. The report cites that Leaders are “particularly well balanced across all use case areas, have strong market presence and have excellent strategies to meet emerging CCM needs.”

GMC Inspire achieved the top score in both the current offering and strategy categories and tied for the highest score for the document input design and creation criterion, and was top-ranked for the business, collaboration and channel support criterion. It was also among the top three highest ranked for the workflow, automation and reporting criterion.

The report recognizes that GMC Software “continues strong CCM growth”. It also recognized that Inspire offers “Customer journey mapping that links CCM to higher-level process transformation.”