Shaken & Stirred - Influential Brand Profiling and Positioning

Research : The Mix announces partnership with The Marketing Academy

Human behavioural research agency, The Mix, has today announced its partnership with The Marketing Academy, as a sponsor of its Alumni Programme. The Mix is the first organisation with a human behavioural research element to partner with the Marketing Academy’s Scholarship Alumni Programme.

The Mix was launched from a passion of its founder, Tash Walker, to understand human behaviour. The Mix is disrupting how research is conducted and seen, challenging brands on the importance they place on understanding consumers. The Mix works with brands including Purina, Organix and Propercorn.

The Marketing Academy Alumni Programme provides it’s 208 scholarship Alumni a year-round events programme with inspirational speakers, networking events and access to insight and development opportunities.

As a pioneer of best practice across the industry, The Marketing Academy and its alumni programme is the perfect platform for The Mix to engage and debate with hundreds of the most forward-thinking marketers and future market leaders in order to actively begin to effect change across the industry.

Tash, Founder of The Mix, spoke at the Marketing Academy Partners Bootcamp on November 30th which aimed to inspire senior marketers with a passion for learning and development to learn more about the Marketing Academy programmes. Following this The Mix will be engaging with the Alumni Programme throughout 2017.

Founder of The Mix, Tash said, “The Marketing Academy partnership is an incredible opportunity to work with one of the most acclaimed leadership development organisations in the industry and some of the most influential marketers in the world. “

Michelle Keaney, Partnership Director at The Marketing Academy, comments “The Marketing Academy are delighted to welcome The Mix as one of our Alumni Partners. Tash and the team bring a freshness in approach and I know our Alumni will get a lot from working with them over the course of 2017.”