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[Watch] How to film focus groups well … Diane Earnshaw, MD of Vox Pops Int.

by on December 1, 2016 in Latest News, Lead Article, News you can use, Nuggets, Videos

Diane Earnshaw, MD of Vox Pops Int writes … What factors go into capturing quality footage of your focus groups? Find out some of our top tips for this methodology within video market research.

We’ve all seen it – backs of heads, poor audio, grainy film – we just want those great clips that come out of a focus group, we want them to sound authentic and prove a point, illustrate a finding… watch this video to get tips on filming and get some footage that you can use with pride in presentations

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