Shaken & Stirred - Influential Brand Profiling and Positioning

Choosing your 2017 promotion prizes – our top tips …. PromoVeritas

An exciting and memorable promotion hinges on the prize itself and it can be hard to stand out with so many other brands to compete with. So what should you give away this year? Gemma Cutting, Head of Client Management at PromoVeritas shares some of her tips.

A few years ago PromoVeritas did some research and found that although everyone loves the chance to win when it comes to the size of the prize, less is more. Moreover, people are more likely to enter a competition or draw if they feel they have a good chance of winning, and their perception is that if the prize is of a lower value or there are more of them, they will be in with a better chance.

For help and advice with all aspects of planning and implementing promotions or to find out more about using our prize scoring system to help you contact 020 3301 7360

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