Shaken & Stirred - Influential Brand Profiling and Positioning

Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

Latest : TwentyCi, the fast-growing data science and insight business, specialising in customer engagement through life event contextual marketing, has appointed Colin Bradshaw to the new position of Chief Customer Officer (CCO).

His role has been created to add an additional level of support at a senior level as the company continues to expand.  Bradshaw will be responsible for managing growth and investment in the company’s client management and sales activities across all sectors, products and channels.

Currently working as CEO of IBG World, a disruptive business in the data, analytics and digital tech space, Bradshaw’s previous positions include c-suite roles as managing director of media agency, RAPP, and head of data strategy as well as numerous other senior marketing roles for Royal Mail.

Ian Lancaster, CEO at TwentyCi, said, “Colin brings a wealth of experience in data, CRM, digital and customer engagement marketing strategies, making him ideally positioned to drive our business onto its next phase of growth”.

The company already has the UK’s largest database of homemovers which is being tapped into by marketers looking to boost campaign effectiveness through the addition of ‘context’ and last month launched TwentyCi Digital to help advertisers and agencies reach known homemovers through programmatic advertising as well as through other digital channels including social media, PPC and TV.

Bradshaw remarked, “I am joining TwentyCi at a really exciting time. They have amassed the best life stage data in the UK combined with excellent CRM, data, digital and e commerce credentials. It is one of the best marketing tool kits available”.

Bradshaw will begin his role in February.