Shaken & Stirred - Influential Brand Profiling and Positioning

Women for Women : Natural hair care line Shea Moisture apologises after ‘hair hate’ ad mishap

Natural hair care line Shea Moisture has been a staple for many black women throughout the years. But last Thursday, a new video from the company surfaced, which had many wondering who exactly their target audience really is.

“Break free from hair HATE,” the beauty retailer captioned the ad on their Facebook page. “See how these women have finally learned to embrace hair LOVE.”

And while the cover image is a black woman with loose curls, the ad featured mostly white women with wavy or bone straight hair — which left people pissed.

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