Shaken & Stirred - Influential Brand Profiling and Positioning

How to market a practical product …Exclusive to theMarketingblog

Not all products are created equally, and this is frustrating for a business who knows they have something great to offer. Therefore, see how to market a practical product and get your customers as excited as you are about it.

Highlight the Benefits … Customers talk about products that catch their eye and are considered stylish and elaborate, such as the new iPhones. In other words, there’s not much marketing that needs to be done because they are established.

If you’re marketing a practical product, you need to do more work than the other guys. However, if your product isn’t fancy looking, that’s not to say it doesn’t have all the bells and whistles. Highlight the benefits and let the customer know exactly why they need to have your product. Spell it out for them, so they’ll understand quickly. If you’re not in the limelight, seek them out and tell them what’s in it for them.

Creative Team

Marketing a product that’s a little out of the ordinary will require extra work. This means getting a hold of your creative team because you need them to come up with a campaign that’ll make people jump out of their seat. It can’t be an ordinary marketing promotion. For example, high-speed food packing systems are very useful, but hard to market. If you are a startup company and money is limited, consider investing in automation machinery to build your product from company CKF. Then, you can mass produce but also spend your profits on a creative team that’ll further sell your product through creative means.

Use Visual Cues

If your product isn’t pretty to look at, you need to get resourceful. Visual cues are important when marketing to your target audience. People like to see what they’re buying before making a move. Come up with ways to show your product, such as photography and art, to make it look truly attractive.

Incorporate Humour

Laughter is always a good option when it comes to creating a marketing campaign. This is especially true if your product isn’t visually appealing. Funny videos, commercials and campaigns will get your audience talking. Humour is always a good fallback, but be careful not to overdo it, as humour has the potential to backfire if not executed correctly. You want to grab their attention, but still have your campaign make sense with what you’re selling.

Create Awareness

If no one knows about your product, it’s because you’re not doing a good job of communicating it to the public. Create awareness and educate your audience about why they should buy what you’re selling. Use social media to alert people about your product and create hype around it. Social media is a great way to get your message out to a large amount of people in a controlled manner. Think about running advertisements and ensuring they see it.


Selling a practical product means going extra lengths to make sure it gets in front of the right people. You need to have a plan in place and go to your audience.

Make them see all the benefits that you believe your product has and get them asking questions. These are a few ways to market a practical product, so you don’t get left behind.