TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Are you planning to run a promotion for the FIFA World Cup hosted by Russia? … PromoVeritas

With next year’s FIFA World Cup hosted by Russia gradually looming, are you planning to run a promotion in Russia and do you know the correct rules?

Despite being the 21st tournament this is the first time in history that a World Cup is going to be located in Eastern Europe, therefore this it’s a great and unique opportunity to run promotions in this region that capture the excitement that only the biggest single-sporting competition on the planet creates every four years.

Contact PromoVeritas at info@promoveritas.com or call +44 203 325 6000.

Fancy running a promotion in Russia?

In general, competitions are completely legal, as long as they require a skill. It is also important to take into consideration and be mindful of cultural differences and practices when running a promotion in a country as unique as Russia. Here are some things to bear in mind when running a promotion in Russia.

  • Prize draws or lotteries are outlawed but Games of Skill or competitions are fine
  • All Terms & Conditions must be translated in to Russian first
  • No registrations are required but taxes do apply.
  • The tax only applies on prizes over a value of 4000 Russian Rubles
  • Be sure to be up to date on Russia’s strict Data Privacy laws
  • Russia does not allow data to be handled outside of Russia itself therefore, you can’t run a promotion, on Facebook for example, unless the servers are on Russian soil.

World Cup Promotion

If you are planning to run a promotion that is connected to the 2018 World Cup it is vital to note that FIFA and organisations that are associated with them are the legal owners and hold the rights of any competitions. These rights include financial rights, audio-visual and radio recordings, reproduction, broadcasting, marketing, promotional rights and more!

Despite this, such a globally renowned sporting event makes it worth trying to leverage some of the excitement by using promotions to gain recognition for your brand or product.

During the 2014 World Cup, Nike’s social media presence became hugely uplifted because of a marketing video that they released, and they soon became the most recognised brand of the entire World Cup. But beware if you are not a sponsor. You could be penalised for trying to ‘join the party’ if you haven’t paid the entrance fee. So, what do you need to know?