TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Acquisition of a new client …. “Make former customers feel wanted” … E-goi

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client.

Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.