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Movers and Groovers : Former Marketing Week journalist Mindi Chahal joins Acuity PR as Content Editor

Acuity, a b2b PR and content agency specialising in the creative, media, marketing and technology sectors, has appointed former Marketing Week journalist Mindi Chahal as Content Editor.

Chahal brings more than seven years content and writing experience to the role. The newly created position demonstrates the growing value of content for clients of Acuity and its sister new business consultancy, Ingenuity.

Most recently senior writer at Centaur-owned Marketing Week, Chahal has also held the role of news and features writer at Promo Marketing, the publication of the Institute of Promotional Marketing. She graduated from City University with an MA in journalism.

Chahal will oversee the development of Acuity’s written and video content proposition, including cutting-edge industry opinion and research designed to help the agency’s clients offer solutions to marketers’ daily problems.

As well as using content to drive media relations programmes, Acuity is increasingly developing content to support Ingenuity’s new business outreach for marketing agencies.

Mindi Chahal, Content Editor at Acuity PR, said: “I am incredibly excited to be joining the Acuity PR team as content editor and look forward to working closely with Ingenuity as well. This is a great role and a unique position, for which my seven years working as a media and marketing journalist will stand me in good stead to develop content that is useful for both PR and new business.”

Ian McCawley, Managing Director at Acuity PR, added: “Having Mindi join the team as our Content Editor is a coup. Her expertise and experience in writing, editing, and using consumer and business research to drive opinion and solve brands’ problems will greatly bolster our content offering.”

About Acuity PR

Overseen by Managing Director Ian McCawley – a former editorial director with experience of senior roles at trade titles including Marketing Week, Precision Marketing, Data Strategy and Government IT – Acuity PR specialises in B2B communications for marketing sector agencies. Our mission is to help clients create the best content, gain media recognition and ultimately scoop new business.

Everything we do is designed to support our clients’ commercial objectives. As a sister company of Ingenuity, we are the only dedicated PR & content division of a new business consultancy in the UK.