Shaken & Stirred - Influential Brand Profiling and Positioning

[Watch] isobel helps Hammerson to hone its social style with new ‘See it. Snap it. Own it’ campaign

Today, creative agency isobel launch their new ‘See it. Snap it. Own it’ campaign to promote Hammerson’s Style Seeker– a new addition to its PLUS app that enables shoppers to more easily find and buy clothes they’ve seen on screen, in magazines or on those around them.

To reflect the effortless style that Style Seeker offers modern-day fashionistas, isobel has created a simple, yet chic, film for Hammerson that uses the fluidity and grace of dance to illustrate how simple it is to find (and buy) a look you like.

The film was directed by Holly Blakey, who has previously directed music videos for the likes of Florence and the Machine and Coldplay, and has been nominated this year for Best New Director at the UK MVAs 2017 and featured in the Saatchi & Saatchi New Director Showcase at Cannes 2017.

Within the 60” film, which will be premiering on Facebook, Instagram, and YouTube, a number of dancers are seen chasing each other around an abandoned warehouse. The aim of the chase becomes clear when two of the dancers meet; through a series of intricate dance moves viewers see one dancer steal the others look and they wrap up with the line ‘See it. Snap it. Own it’. The films will run for five weeks from 11th October – 17th November.

Fiona Campbell-Roberts, UK Head of Marketing at Hammerson, comments; “isobel has taken our brief and extended it to redefine the modern-day classy, stylish and effortless fashionista. In a competitive market place, we have to stand out and isobel has ensured we do just that with arresting creative.”

Sarah Frackowiak, Business Director at isobel comments: “Having worked with Hammerson for a number of years now, it was important the new campaign reflected the evolution of fashion within the tech space.

Fashionistas are no longer just turning to magazines to see the latest fashion trends, but to each other, so we wanted to produce a stylish campaign that showed that switch. We can’t wait to see how people react.”

Style Seeker searches all clothing available within the nearest Hammerson shopping centre and suggests matches to the style snapped based on shape, colour and pattern. It will be available at all 10 of Hammerson’s UK shopping centres, including Brent Cross, Bullring and Cabot Circus.

The films can be downloaded HERE