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Oath becomes largest publisher certified for brand safety

by on October 14, 2017 in Latest News, Lead Article, News you can use, Nuggets

Oath becomes largest publisher certified for brand safety

Oath has become the latest, and largest, publisher to be certified for brand safety by JICWEBS, following the likes of AutoTrader and Rightmove.

According to UKOM, Oath has a combined audience of 32.6 million people in the UK or 65% of the online population.

The list of all 44 companies certified for brand safety is available here.

Nigel Clarkson, Managing Director, Oath UK said: “This is an initiative driven by the industry and clients in order to see best practice in digital.

Everyone in our industry that wants to provide the best, safest environments for advertisers is signing up to this standard, agencies and brands can look to this as their guide as to who makes that commitment to them.

“Trust and transparency are core values of Oath and achieving the JICWEBS DTSG standard for all our products is another step in demonstrating that commitment to our customers. We’re exceptionally proud of all the work our teams do on a daily basis to ensure we’re a safe and trusted place for brands to connect with consumers with engaging advertising experiences.”

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