Get in Touch

Blunders : Charity accuses UK supermarkets of misleading customers

by on December 15, 2017 in Latest News, Lead Article, News you can use, Retail, Retail News, Uncategorized

Blunders : Charity accuses UK supermarkets of misleading customers

Tesco faces legal threat over marketing its food with ‘fake farm’ names

Major UK supermarkets including TescoAldiAsda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers.

The Feedback charity is backing the owner of a genuine farm called Woodside Farm – a name Tesco has also used on its value pork range since 2016 – and is threatening legal proceedings if the retail giant does not drop the name Woodside Farms.

Its “Total Bull” campaign says it believes shoppers are being misled with “disingenuous” branding that gives the impression it comes from real farms.

Read MORE >>>>>>

Print article