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Shaken & Stirred - Influential Brand Profiling and Positioning

Laughter Spot : “A chance to shine again”

There was once an important actor, who has in a trouble. He could no longer remember his lines.

Finally, after many years he finds a theatre where they are prepared to give him a chance to shine again. The director says,”This is the most important part, and it has only one line.

You will walk onto the stage carry a red rose, you will hold the rose with just one finger and your thumb to your nose, sniff the rose deeply and then you will say the line… ‘Ahh, the fragrance of my mistress.’” The actor is get excited.All day long before the stage he’s practicing his line, over and over again. Finally it was the showtime..

The curtain went up, the actor walked onto the stage, and with great passion, he delivered the line; “Ahh, the fragrance of my mistress”.

The theatre erupted, the audience screamed with laughter… and the director was in madness! “You bloody idiot!” he cried, “You have ruined me!”

The actor, quite bewildered, asked, “What happened, did I forget my line?” he asked.

“No!” the director screamed…. “You forgot the bloody red rose!