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Exclusive : The importance of visual stimuli in marketing

Brands that utilise the power of visual marketing can earn more fans, leads, clients, readers, and revenue.

It doesn’t matter if you are developing a website, creating an email newsletter or embarking on a new social media campaign, you must incorporate stunning visuals to complement your brand, increase your reach and gain new customers. Learn about the importance of visual stimuli in marketing.

Humans Prefer Visuals

According to Albert Mehrabian, a professor at UCLA, 93% of all communication is non-verbal. The actions we see can determine how a person feels and acts. The use of graphics can also determine how a target audience perceives a brand.

Visuals allow audiences to decode text, which can increase comprehension and recollection, while enhancing their emotions and imagination. Visual content can, therefore, increase engagement.

Improved Brain Processing

Have you heard the saying, “a picture paints a thousand words”? That is because people consume visuals much easier than text alone. It is believed that 90% of all information transmitted to a person’s brain is visual.

That is because the brain can reportedly process visual stimuli 60,000 times faster than text. It is for this reason why people are engaging more with videos than content, as a study has found that visitors will spend 100% more on a web page that contains a video.

What’s more, consumers are also 85% more likely to make a purchase after watching a product video. So, if you want to connect with your customers, you would be wise to hire professional digital production services from companies like Working Beautifully.

The Psychology of Colour

Colours can tap into a person’s emotions and determine their actions. Marketers must, therefore, think carefully about the hues they use in their marketing campaigns, as it can ensure their success or failure.

For example, a contrasting call to action button in comparison to the shades on a website could encourage a visitor to convert. Carefully consider how you can apply the psychology of colour into your marketing campaigns to increase engagement and leads.

The Rule of Thirds

Of course, some images can stand out for all the right and wrong reasons. Maximise an image’s potential by following the rule of thirds. Photographers understand this rule, as they compose image elements with a backdrop, so they can easily sync with a person’s eyes, so they are more visually stimulating. All you need to do is divide a photo into a grid of thirds, and the key elements must be in the intersections, and not within the centre of the image.

Typography Psychology

Of course, the font you choose can also reflect a brand’s personality. Using more than two or three fonts can overwhelm a visual, so they can distract your audience and dissolve the marketing message. It is imperative to learn more about typography psychology to understand the emotions they can evoke from your audience.

For example, a Serif font exudes authority and respect, while a Script font can appear feminine or friendly.