Shaken & Stirred - Influential Brand Profiling and Positioning

Thanks to Channel 4 news “Cambridge Analytica could be fried”

Cambridge Analytica’s senior executives ‘are secretly filmed boasting about using beautiful Ukrainian women to seduce politicians and ex-spies to dig dirt on political opponents’

  • Senior executives, including chief executive Alexander Nix, were filmed saying they have worked in more than 200 elections across the world
  • Cambridge Analytica allegedly tapped more than 50m U.S. Facebook profiles 
  • Undercover Channel 4 reporter posed as a fixer for someone trying to get candidates elected in Sri Lanka
  • Company ‘entirely refutes’ it uses bribes, entrapment, or any untrue information
  • ‘We routinely undertake conversations with prospective clients to try to tease out any unethical or illegal intentions,’ a spokesman said