TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Toast Prince Harry and Meghan’s wedding with a new brew

Royal fans with a taste for beer will be able to celebrate Prince Harry and fiancee Meghan Markle’s wedding day with a special ale brewed in the town where the couple will get married next month.

“Harry & Meghan’s Windsor Knot” has been brewed to give the traditional British pint a U.S. twist in honor of the nuptials of the transatlantic couple who will get married at Queen Elizabeth’s Windsor Castle home, west of London, on May 19.

“With the authenticity of being brewed here in Windsor in the shadow of Windsor Castle, using local ingredients, it has got a fantastic appeal,” said Will Calvert, 60, one of the directors of Windsor and Eton brewery.

According to the brewer, the pale ale is made from barley grown in Windsor’s royal farm, to represent Harry, and combined with hops from the west coast of America, reflecting Markle’s heritage.

It is a sequel to the “Windsor Knot” beer the brewery first made in 2011 to mark the wedding of Prince William, Harry’s elder brother, to wife Kate. That brew was supposed to be on sale for only a couple of months but the brewery said it was so popular that it is still being made and sold today.