Shaken & Stirred - Influential Brand Profiling and Positioning

5 essentials you need for a better marketing campaign

A good marketing campaign can transform a business.

There are some very basic yet essential steps that you need to follow in order to get the best  campaign possible, but these are not rocket science.

If you’re concerned about your current strategy, then you’re certainly not alone.

Marketing has a direct reflection on profit generation, and if your revenue is below par, then it might be time to rethink your current campaign and assess where it’s lacking. Follow these six tips, and your marketing campaign could be the key to a bigger and more durable business model

Use Storytelling

 This is one of the most important elements of your marketing strategy, yet it is also the most commonly underused. Look at your marketing as a chance to tell the story of your business. A good way to look at this is to consider:

  • Characters – these are your customers and target audience.
  • A challenge – problems that your customers have.
  • Motivation – What your customers need.
  • Setting – This is your way of identifying roadmaps to sales.
  • Obstacles – What is preventing your customers from getting what they need?
  • Solution – Your answers to the problems facing your customers.
  • Conclusion – Delivering what your customers need, when they need it.

How you address these stages will reflect your brand image, and that’s essential in the modern age.

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Get Technical

You’re going to need to understand not just the new ways of interacting with your audience but develop the skills necessary to understand the analytics that are then available. Make sure that you stay up to date with modern marketing trends and technologies, and make use of those that are relevant to your business model.

Coordinate your Branding

Branding is the most essential element of modern marketing. Your business brand will be fundamental when it comes to attracting new audiences and growing your customer loyalty.

If you haven’t dedicated time and resources to perfecting your brand image, then it may be time to use professionals who can assess, analyse, and create the perfect brand strategy for your business. That branding will then need to be consistent across every level of your business.

Consider your Content

There’s no getting around the fact that content marketing is the most efficient and effective means of promoting your business and improving your online visibility.

Use your brand story to launch your content strategy, and focus on reflecting your brand while always providing customer value. Make sure that your content is both relevant and informative, and your marketing will grow in far more organic ways.

Avoid Selling

Not everything has to be about the hard sell. Tell your story and concentrate on brand value rather than pushing your latest product line.

Consider how often major brands ask you to buy their products. It’s much rarer than you think. What they actually do is offer you a glimpse of their new products, and stress how it can solve your issues.

These five stepping stones will strengthen your marketing plan in many ways.

Make sure that you follow this roadmap to marketing success, and your business will become more visible, more useful to customers, and will become far more relevant to the lives of your target audience.