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PR : What do you think of this cheeky marketing stunt?

by on January 30, 2019 in Lead Article, News you can use, Nuggets, PR

PR : What do you think of this cheeky marketing stunt?

Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.

During the big Brexit vote (debating an extension on Article 50), ‘Tired of Going Round in Circles’ sent a digital ad van on a doomed cycle of laps around Parliament Square.

AMV BBDO delivered the stunt, which also directs viewers to the title’s coverage of Brexit with a listing of a URL. Furthermore, they are encouraged to text the publication in order to receive a free print issue – which will help build out its customer database.

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