Shaken & Stirred - Influential Brand Profiling and Positioning

Discover the benefits of using printed mugs for your business

Coffee drinking is a societal trend these days.

There has been a significant increase in the number of gourmet coffee shops serving hot coffee drinks like lattes and iced coffee drinks. Bakeries and fast food restaurants also serve coffee.



One of the reasons why people drink coffee at work is that it keeps them awake, which is vital due to the increasing workload. Many companies have chosen to reduce their workforce due to recession and globalization. Coffee provides workers with a way to re-energize and recharge.

As a business owner, you can take advantage of this trend by providing your employees and customers with promotional coffee mugs. They will appreciate the promotional mugs & printed mugs, and you will enjoy many advertising impressions every time the employees and customers use the mugs in the presence of other individuals.

You can imprint your company name and logo on custom mugs. These mugs will act as a perfect promotional medium that is effective for your business and useful for the recipient. Coffee mugs have a relatively large imprint area. Therefore, apart from imprinting your company name and logo on the mugs, you can also print a campaign message.

Ceramic coffee mugs also offer permanency. Since they can last for many years, they will continue sending your message for a long time, every time they are in use.

People often collect coffee mugs as memorabilia and keepsakes of the past experiences in which they participated. Therefore, they handle the custom mugs with care to preserve the memories associated with them.

Customised mugs can also be used in various ways both at home and in the office. Some of these uses include drinking beverages, holding office accessories like scissors, paper clips and pens, and planters for seedlings. They can also be used as vases and candle holders for small size candles.

Regardless of how the mugs are used, you will achieve repeated brand awareness. The tailor-made message printed on the mugs will remind those using them that your firm is still in business.

Printed mugs are also a great way to package various components for kits like get well kits and new hire kits. A get-well kit can include a thermometer, a mini pack or facial tissues and a packet of instant chicken soup. A get-well kit may include a note pad or sticky notes, pens, and a business card holder. You can use promotional mugs any way you want.

Promotional mugs will enable you to market your business in effectively and affordably. The mugs can get your existing and new customers excited about your products or services. They can be likened to small billboards that continually remind your customers that they can buy products or use your services every time they look at the mugs.

Promotional mugs and printed mugs will provide your business with the ability to integrate itself more in the lives of your customers.

Since these products are useful, the recipients are likely to use them every day, meaning that your brand will be in constant view.

These products can have a great influence on your customers. They can help you establish your band and earn customer loyalty.

You may also give out promotional and printed mugs at trade shows and other corporate events. These products will grab the attention of your guests and they may spend more time at your trade booth. To get the best deal on promotional mugs, you can order them in bulk. A reputable firm that prints promotional mugs will have many mugs in stock.

You just need to choose the mugs that suit your needs, and the firm will print your message on them.