Shaken & Stirred - Influential Brand Profiling and Positioning

How to create a powerful marketing strategy for your business

A marketing strategy is an essential tool to make your business successful.

In any effective business plan, one critical foundation is to have a powerful marketing strategy as this will attract more clients to avail your products and services and therefore increase your profits.

Here are ways how you can create an effective marketing strategy that will enhance your business:

  1. Identify your goals

First of all, you need to envision what your goals and expectations are in your business. Generally, any business owner wants to be in a situation where they are earning money while they sleep, making their business sustainable and stable in the long run.

Depending on your goal, you can create your marketing strategy that will eventually end up achieving your business objective. For example, if you’re an online business owner and you want to generate more profit, your marketing strategy should revolve around social media and search engine optimization, commonly known as SEO.

  1. Know your target market

Now that you’ve identified your business goals, the next step is to determine your target customers.

Your customers are the life of your business. Your target market should be related to what your business is offering.

For example, if your business is about baby clothes, you need to direct your marketing strategies to mothers and pregnant women. A marketing strategy that is specific to a particular group of people is more effective compared to a general or random group of people.

Knowing your target market allows you to understand the needs and preferences of your potential customers. With this information, you can also think of new ideas on product development and how to develop your branding.

  1. Do your research

The extent of your knowledge in marketing will determine how well you’ll be able to execute strategies to attract customers. Research on what types of marketing strategies can be feasible for your business.

The key here is to adopt a marketing strategy that will be effective. Performing in-depth research will also prevent you from doing marketing strategies that have high failure rates as these are just a waste of your time and resources.

  1. Optimize your channels

You now have to use channels on how you can reach your target market. Nowadays, it’s easier to publicize and let other people know about your products and services thanks to the internet.

You can use channels such as social media, blogs, and other websites for your marketing strategies.

You can also do SEO if you have a website so that potential clients will notice your site if it is placed high in the search results.

If you’re using social media, you have to generate more people subscribing to and liking your social media accounts. You also need to regularly update and keep your accounts active by posting and creating more content.

The use of social media in any marketing strategy is advantageous since almost all people have social media accounts, sometimes not just in one but various platforms.

The challenge here is how you’ll be able to determine your target audience in the pool of social media users. You can do this by starting with your connections and then identifying other users who have subscribed or liked pages that are similar to your business.

  1. Know your competitors

Like any other businesses, you also have to consider your standing compared to other businesses that have similar products and services like yours.

The importance of comparing your business to others is that you can quickly identify your business’ strengths as well as weaknesses. You can use your business’ strengths to attract more customers to patronize your products compared to others. On the other hand, you can focus on your weaknesses and find ways how you can improve or level up with your competitors.

  1. Strengthen your branding

The strength of your branding will dictate how well your business will grow in the future.

Your marketing strategy should also focus on how you will establish your brand’s reputation to your customers. Identify what makes your business unique, and that should be the one incorporated when you are doing your business’ branding. As your business grows, managing digital assets with Widen also becomes important so that your brand messaging remains consistent.

A marketing strategy doesn’t only focus on how to make your brand known to a lot of people to generate more potential customers. It should also focus on retaining customers and developing a sense of loyalty to your products. This can be achieved by forming a good strategy for customer relations so that customers will feel that they are valued.

Final thoughts

A marketing strategy is an essential component of an effective business plan. You have to devise a way to attract more customers supporting your business.

Knowing your customers’ preferences, behaviors, as well as your business’ strengths and how to integrate these for product improvement and development, is a sure way to attract more customers.

More marketing articles >>>>>