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How to humanize your brand using social media

by on March 25, 2019 in Latest News, Lead Article, News you can use, Nuggets

How to humanize your brand using social media

It has been repeated time and time that the secret to a high-converting retail marketing strategy is an “omnichannel” approach, which is basically a multi-channel approach to marketing. This so-called approach refers mainly (but not only) to social media.

No matter how hard you try to push your products or services on the different social platforms, in many cases, it might not do your brand or business any good. Why? That is because you need to have a good content strategy to support your entire marketing strategy.

Remember that your audience has decided independently to follow your brand on social media sites like Facebook, Twitter, etc. Not only did they choose to be there, but they also want to see what you can share or have to offer them.

Humanizing your brand on these platforms is doable, especially if you know how to engage and provide real value to your audience.

In this article, we’ll discuss how to humanize a brand or business using social media. So, without further ado, let’s get started!

#1. Show a Sense of Humour

“Why so serious?” You have probably heard this line from the infamous DC comics character the Joker. But believe it or not, it definitely applies to social media. Humour is both an easy and effective means to connect with your audience and potential customers on social media.

However, it should not just be more about having a fun post. It has to have the right mix of valuable information, fun (i.e., some humour), and a call-to-action (if you’re trying to promote something). Also, you have to make sure that your humour does not necessarily hurt a certain group of people.

#2. Everyday Language is a Must

There are many reasons why people join social media sites. It can be an attempt to connect to their friends and families, or even work colleagues. It can also be a way of keeping up to date with their favorite bands and celebrities.

But, at the end of the day, they are simply there because they want to be entertained. They don’t want to listen to your industry jargons or business-speak approaches. They don’t want any of those on their feed.

For instance, you shared content on your Facebook page about advertising various brands products through social and marketing platforms. A certain user commented about, say, the advertising platform Instead of responding with the usual “Thank you,” you can go with “Totally agree!” or “Couldn’t agree more!”. Sure, it may not sound so-called “professional,” but the response has a witty tone and feels, making the user feel more comfortable, and also appreciated.

#3. Engage in Conversation

Have you been in a situation where you are trying to connect, but no one seems to listen or respond to you? The same thing can happen, even quite often, on social media.

Your audience wants to be heard, especially when they decide to approach you with a comment or question.

Do not leave them hanging. If they come to you, it’s probably important to them, so sure you make them feel welcome, respected and appreciated.

Remember: small gestures can really go a long way toward creating rapport on social media sites. Also, don’t just be consistent in connecting with your audience. Just because you are engaged in every conversation possible, it does not mean you are doing your audience a favor.

You want to connect to them in the most personal way and make them feel truly valued as a customer.

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