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9 tips for effective e-Commerce SEO

by on July 26, 2019 in Latest News, Lead Article, Nuggets, Search Marketing, Uncategorized

9 tips for effective e-Commerce SEO

Ecommerce can be a very lucrative area to place your marketing efforts and SEO can pay huge dividends if you get it right. So, here are some tips to do just that.


Set Up the Right Keywords

Coming up with the right keywords is essential when it comes to bagging a good rank. Therefore, you should do some lengthy research for the keywords you need for your e-commerce website.

You should look into long-tail keywords because they can help you attain a high ranking based on specific niches that your competitors are not focused on.

Such keywords will help you attract the traffic you want, and this can increase the conversion rate. Online users tend to type in conversational queries when doing searches on the internet, and they are often particular about what they are looking for online.

From this above, it is clear that you need to think more along the lines of the user’s search intents.


Use Strategic Keywords In Anchor Text

You can bolster your SEO efforts for your E-commerce site by including some anchor text. You may have different links that direct visitors to various pages on your e-commerce website. You need tooptimize the links by optimizing the anchor text, giving them a more natural or organic look. They also should be made up of strategic keywords that you are aiming to rank for.

However, a SEO company says that you should avoid using  the same keywords across the links lest you Google penalizes your site. You should include optimized links in your product descriptions to help direct visitors to similar products that you have on offer.


Avoid Duplicate Content

You never want to have duplicate content on your e-commerce website. Most of such sites deal with lots of product descriptions, and it is easy for the descriptions to be the same across different websites as a particular seller distributes his or her products to various e-commerce websites.

The filter and category options that the sellers also recommend to be used for your products or services may be same. As a result, the filters will create various URLS that bear the same content.

It is possible to mitigate such a thing. Check out our article on this matter to know more on how to fix this issue.


Write Compelling Product Descriptions

Make use of catchy product descriptions because they tend to have a significant impact on conversion rates. Avoid taking the easy route of using the manufacturer’s descriptions. Be creative, come up with unique and appealing keywords to use that make the product descriptions Google friendly.


Optimize Your Product Images

Most retail stores rely heavily on images. A picture of the product on sales is a purchase trigger that helps convince shoppers to buy. As such, the images you use should be unique, compelling, and of the highest quality.

However, they will not be enough. You also need to optimize them for SEO so that they feature in the Google Images section of the search results to aid in driving traffic to your e-commerce site. The ATL tag and description you use should add value to your optimization efforts.


Optimize Your URL For Search Engines Bots

URLs are essential for a website to own a place on the internet; thus, they are a necessary element to consider when doing SEO. Optimized URLs can play a hand in helping search bots to locate and crawl your site for the information they need to rank it in search results.

Therefore, the URLs should have a proper structure, and this helps with indexing your site. They can also help inform your visitors about what you have published on your pages to improve their user experience. With an improved experience for your visitors, you will manage to keep them interested in your e-commerce website.

And with this, you also have an opportunity to convert your visitors into customers.


Monitor Conversion Of Traffic Into Sales

Growing the traffic to your site is one thing, converting those visitors into buyers is another. You, therefore, should check how well those visits are turning into purchases. You can use Google Analytics to help you assess the traffic and identify which areas need some improvement.

You can use this resource to know the source of your traffic, which device they use to access the internet, and who you are likely to convert into customers, and the conversions that are credited to your SEO efforts.


Improve Usability

To enhance the user experience, you should invest in making it easy for visitors to navigate through the pages. In short, you should have clear navigation paths, and this includes working links that direct visitors to the product pages when they are on the home page. With fluid navigability, search engine bots will also be pleased when crawling your website.


Avoid Broken Links

Overall, your primary objective is to ensure that all visitors have the best experience possible. Based on this, clicking on a link and landing on a “Page 404 Not Found” is not what they expect.

It only points toward the existence of broken links, which are never a good thing for your e-commerce site. You should do routine checks to look for any 404 issues that need fixing.


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