Shaken & Stirred - Influential Brand Profiling and Positioning

5 tips to dominate selling on Amazon

If part of your startup involves eCommerce, you’ve probably already looked into selling on Amazon. Amazon is dominating the online marketplace.

In 2018, over 40% of Americans bought something on Amazon at least once a month. With statistics like that, Amazon is your best bet for making revenue on an online marketplace.

But, simply listing your products on Amazon and hoping for the best is not enough to start a successful business. If you want to dominate selling on Amazon, here are some dos and don’ts to help you get started.

DO register as an FBA seller

FBA stands for Fulfilled By Amazon. As part of this program, your products are stored in an Amazon warehouse and Amazon takes care of shipping and customer service. As an FBA seller, your products are likely to sell more quickly and you don’t have to worry about the cost of shipping products.

You’ll also save yourself time, because you don’t be the one responsible for preparing products for shipping and won’t have to directly handle customer complaints.

FBA sellers are more likely to rank higher in the Buy Box, making customers more likely to see your products over non-FBA seller products. While Amazon will take part of your commissions, you’ll still earn more as an FBA seller than you would as a non-FBA seller. Consider taking an online training course to learn how to maximize your profits.

DON’T use poor quality images

One of the first things your customers will see when they click on your product is the image.

And if your image is blurry, small, or grainy, they’ll be less likely to purchase that product. Buyers want to understand what they’re buying. Use high-quality images that show off multiple angles of the object to help them physically see what it is they’re purchasing.

While it might be worth investing in a high-resolution camera, you can still produce high-quality photos on a smartphone. Amazon recommends that images have a white or neutral background. If you don’t have a white background, consider using a free image editing software to cut the background out of your image.

DO check out the competition

There are lots of people buying from Amazon, which means there are also lots of people selling. Setting yourself apart from competitors is necessary if you want to make a profit off of Amazon.

This means checking out what others are selling before you order an item in bulk. Don’t try to sell something that tons of other people are selling. Aim for products that are unique or are of better quality than what is already being sold.

If you are trying to sell the same product as another seller, make sure to regularly check out the competitor’s prices. If they’re selling at a lower cost, consumers will most likely purchase their products over yours. You’ll want to make sure that you’re price matching or are offering a slightly lower price.

DON’T neglect the Amazon Keyword tool

Whenever you list your product on Amazon, you’ll have the chance to list your keywords. These are the words that sellers will use to find your product. You might be tempted to only list one or two keywords, but the more creative you can get, the better.

Keywords are different than your title and your product description. Your title will already be pulled into Amazon’s search algorithm, so there is no need to repeat your title as a keyword.

Instead, focus on words that others might use to find the product. Some people might add extra spaces or make spelling mistakes. For example, if you’re selling litter boxes, someone might search for “litterboxes” or “litterboxs”.

DO ask for reviews

After each sale, reach out to your customer to ask them to leave a review of the product. Positive product reviews can use your products higher up in the Buy Box and can increase your rate of sells.

Most customers won’t provide a review unless they are extremely displeased or extremely happy. Receiving a negative review can hurt you as a seller. If you do get a negative review, reach out to the customer immediately. Apologize to them and offer a gift card or another solution. Sometimes good customer service will cause them to remove the negative review.

Final Thoughts

Selling on Amazon can be a good source of income if done correctly. Amazon has a huge customer base that you can tap into as a seller, but in order to be a successful seller, you’ll need to do your research and list your products with care.