Shaken & Stirred - Influential Brand Profiling and Positioning

A guide to launching your business website

You can’t expect your business to scale when it doesn’t have a website of its own.

Customers depend increasingly on the web to look for the products and services they need. Without establishing an online presence, it will be difficult to compete within your niche, let alone generate sales that will be integral to the growth of your business.

A well-designed website would be beneficial to the bottom line — that is, if you are able to get past the launch phase. You can’t generate interest in your business if it doesn’t get much publicity on the very first day.

Sure enough, this would make for a good reason why many small businesses, or 46% of them at least, just don’t see why they should focus on launching a website in the first place.

Then again, there are numerous ways to launch your website along with your online presence on the right footing.

  1. Promote using social media

The best way you can generate interest in your business website is through social media. It’s inexpensive and allows for better reach, especially if you are able to build a large following on Facebook and Twitter.

That said, you can always consider a daily countdown which should tell your social media followers about your plans for establishing your web presence.

  1. Prepare your best content

For people to stay interested in what your business is offering, you will need to publish valuable and engaging content.

Before your launch date, make sure to write effective calls-to-action and webpage content that will attract users and convert them by way of getting them to sign up to your newsletter or make a purchase.

  1. Ensure that it’s mobile-friendly

With the advent of mobile e-commerce, consumers are beginning to realize the advantages of smartphones when it comes to shopping for the products and services they need.

That said, your website has to be just as navigable and functional on a range of mobile devices such as a tablet or a mobile phone. So, before launching your website, make sure that you test it on a mobile device first and see if it looks just as intuitive as it would on a PC monitor.

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  1. Secure your backend and eliminate bugs

When it comes to launching a business website, you will need to secure enough time to iron out a few issues that might spoil the launch.

That said, have your web developers go over the code again and see if there are areas you may want to improve on. You might want to consider adopting cloud computing services like Amazon Web Services for developing web applications on your site.

Have your team listen to an AWS podcast so they can get started on using this platform for developing apps on your own website. This will surely make for an amazing launch!

You can’t deny the fact that an effective and intuitive website is crucial to the success of your e-commerce business. Then again, the way you introduce your website is just as important.

Keep these tips in mind and give your web presence the initial exposure it needs to start out strong!