Shaken & Stirred - Influential Brand Profiling and Positioning

How to optimize your online presence

If there’s one thing you should focus on right now as an entrepreneur, it’s knowing how to position your business front and center.

To do that would mean letting people know that you exist and that you have a suite of products or services that could help with whatever specific problem they need to resolve.

Printing out flyers and posters has obviously gone out of style. To be successful in spreading awareness about your business, you need to build an effective online presence using the right platforms and strategies.

Not sure if it works? The fact that e-commerce transactions in the UK accounted for at least £586 billion in 2017 shouldn’t be downplayed.

If this is not yet enough to convince you to invest in building your online presence, then you might get left behind as the competition grows. Otherwise, you might want to keep these tips in mind as you look towards spreading your brand’s reach online:

  1. Build a stellar brand

Your branding is necessary when it comes to getting more people to identify your business with a particular service or brand.

Taking the time to develop your branding is crucial as it helps you differentiate yourself from the competition. You need to create a unique identity for your business so that customers can easily recognize your brand wherever it is mentioned online.

  1. Bootstrap an effective website

Once you have established your brand, you can build a website where you can publish content that’s relevant to your industry, spread awareness, and attract people who are actively seeking the types of products or services you are offering.

For this, you will need to secure a domain name and make sure your site is properly optimized for the Google search engine. You also have to pick a great hosting service that fits your budget and gives you overall control using innovative features.

Check out this really in-depth Hostmonster review and see if it’s the right provider for supporting your business’s online presence.

  1. Make good use of social media

You can’t run an effective digital marketing campaign without having Facebook, Twitter, and Instagram in the equation. The success of your online efforts should also depend on how well you use these platforms for promoting your business.

Seeing that many consumers today go online to look for the products and services they need — there are a total of 21 million active social media users in the UK alone — you should create social media campaigns that let you broaden your reach and get more customers.

  1. Venture into the world of video 

Influencers are doing it. Little children are also doing. So, why shouldn’t you? Video marketing is a relatively new arena, but it also happens to be a new medium for nurturing and converting potential customers.

You need only to provide valuable content that’s bound to impact your audience. Look along the lines of explainer videos, tutorials, and reviews that will really get people engaged in your brand.

Your online presence is the key to growing your business. Focusing more on improving it will make all the difference in terms of building a loyal following.