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How to market yourself as the perfect job candidate

by on October 4, 2019 in Business, Latest News, Lead Article, News you can use

How to market yourself as the perfect job candidate

When you think about it, getting a job involves a lot of selling and marketing. You are pretty much trying to market yourself to different employers and persuade them that you’ll be able to help them reach their objectives.

So, it makes sense that understanding sales and marketing tips will also give you a leg up during interviews. People who are naturally good salespeople pick up these things instantly, but for others, it will require more of a conscious effort.

Here’s how you can use sell yourself as the perfect candidate for the job.

Start with a Strong CV

Your CV basically works as an ad for you as a candidate. One of the tricks you can use when trying to write a persuasive CV is starting to look for keywords in job posting.

Pay special attention to the keywords being used in the requirements and qualifications section. Using the exact same words in your CV will instantly show them that you are qualified for the job.

Another thing you should do is make sure that the CV is tailor-made for the job. A CV for a graphic designer job shouldn’t be written the same way as a CV for a waiting job. One way you could do this is to look for CVs in your particular industry and pattern yours after them. Or, you could use a tool like My Perfect CV.

My Perfect CV comes pre-loaded not only with templates but also with pre-written content that you can either swipe entirely or modify according to your needs. And, the best part is that it’s entirely free to use. If you want to learn more about My Perfect CV and see if it works for you, you can visit

Showcase Yourself as the Solution

We often forget that all job postings have the same goal at the end of the day, resolving a problem. And, you should do everything in your power to present yourself as the solution to this problem.

So, instead of focusing on what you’re going to wear, you should be focusing on conveying that you’re the only person with the set of skills and expertise needed to solve their issues. The interviewer will sense your confidence or lack of it, and it will play a major role in their final decision.

Become a Fan

One of the things that could ruin your chances is coming off as a mercenary.

If you don’t know a thing about the company and show that you see this as just another job, most will dismiss you based on this fact alone.

This shows a lack of loyalty, and one of the things employers hate the most is having to pay for an employee’s training only to see them leave after a few months. So, make sure that you read as much as you can about the company, from their accomplishments, latest acquisitions, flagship products, ownership, and company history.

All of these tips should help you market yourself as the perfect candidate. Always make sure you remember what they’re looking for in a perfect candidate, and become the embodiment of it.


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