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The importance of Facebook advertising for your business

by on November 8, 2019 in Business, Digital Marketing, FaceBook, Latest News, Lead Article, Nuggets, Small Business, Startups

The importance of Facebook advertising for your business

Social media is a popular and powerful platform where people connect and share anything, like life stories, ideas, and opinions in videos, images, or textual forms.

One of the most sought advertising social media platforms is Facebook.

Nowadays, Facebook is commonly used in targeting your audience based on profile information, demographics, and location. In that way, more online users can see your ads.

In this post, you’ll learn the importance of Facebook Ads or Facebook Advertising for your business.

CBO: Promote on a Budget

With campaign budget optimization or CBO Facebook Ads, you don’t have to promote your brand using guesswork or blindly. Because FB Ads gives you real-time updates on your sales and marketing metrics aligned with your campaign, it’s possible to promote on social media without spending or wasting money.

Hit It: Reach Target Audience with Facebook Ads

Facebook ads refer to paid messages from various business niche or industries. This is to help reach the target audience or the people who will play a significant role in the attainment of your business goals.

Facebook has built-in Ads Manager or tools to help you set your desired target audience based on their demographics, location, and other relevant Facebook profile data.

Marketers, advertisers, and other sales and marketing professionals can take advantage of Facebook Advertising to market a product or service and save money at the same time. If you’re a novice is FB Ads, you can reach your target audience with the help of experts like CBO FB Ads.

Exposure: Facebook Advertising Increases Brand Visibility

The role of social media marketing in the success of a business cannot be overemphasized anymore. With millions of people on various social media channels every day, it’s the perfect place to post an ad and connect with your audience. Also, you can set a schedule for your posts to appear to reach a wider customer base and increase brand awareness.

Here are some ways to boost brand visibility using Facebook:

  • Don’t Always Post Company-Related Topics: People use social media to connect and to be entertained and not to really buy, so you don’t always have to post promotional links or articles.

  • Sharing your personal story as a business owner will likely trigger people’s interest to view your post and web page. Be personal by sharing your last vacation story, community service, or team building activity. In that way, your target audience will see you beyond your product. They’ll see your heart and passion in your craft.

  • Be Responsive: Make it a point to respond to the comments of social media users on your Facebook page. Whether the comment is negative or positive, responsiveness would mean being hands-on and always ready to help. It will bring forth more shares, likes, and word-of-mouth.

  • Always Leave a Call to Action: Call to action or CTAs tell your audience what to do next or what you expect them to do. Some examples include, “Sign up now to get 10% discount”, “Share and get freebies,” and “Watch this smartwatch fitness tracking video.”

Engage: Connect and Retain Loyal Customers

Facebook Advertising is one way you can engage with your target audience. There are many things you can do using Facebook as a marketing tool to help you realize your business goals. Learning about Facebook for business will surely help you know the ins and outs of FB Advertising.

Here are some ways you can connect and retain loyal followers and customers using FB Ads:

  • Invite: You can invite them to follow you on your fan page and ask relevant questions.

  • Post: Posting helpful articles, like tips, “how-to’s,” infographics, images, compelling videos, FAQs, contests, games, and trivia, would stir their curiosity and spend more time engaging with you.

  • Thank: Show appreciation to your customers by thanking them for their business with you. For example, you can encourage loyal customers to share their experiences with your brand and reward them by giving them a special spot on your Facebook Page.

Educate: Increase Business Trust Rating Using FB Ads

In the business world, trust is a crucial factor in the success of a business. Many people find it easy to earn trust, but it’s hard to maintain it or bring it back once there is mistrust. By educating your audience, you can increase your trust rating because you speak according to your expertise.

For instance, you can post a video of you or your staff talking about your product or how your products and services have improved the lives of many people. In that way, people will view you as an authority and will trust your brand, increasing the likelihood of availing your products and services.


Facebook Advertising can be technical, but using the right techniques, learning the craft, and seeking professional help will make a huge advantage in your sales and marketing results.

Using the right tools and setting the right parameters for your Facebook marketing will increase your brand visibility, improve customer engagement, and reach your business goals.


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