Shaken & Stirred - Influential Brand Profiling and Positioning

How to turn your business website into a vital marketing tool

A business’s website is one of its most important assets.

When they are deployed correctly and nurtured properly, a website can provide a business with a constant supply of new customers and income and augment other marketing efforts.

Here’s how to make your business website the centrepiece of your marketing strategy.

Make It Responsive

The more responsive your website is, the easier it will be for a new visitor to get to grips with. If your website is slow and buggy, new users will simply move on to one of your competitors – who has time to waste battling to get to grips with a poorly designed website?

Streamlining the underlying code on your website and minimising the number of media-intensive pages that you serve up to users will both go a long way to making your website fast and more responsive.

You will want most of the digital adverts for your business that you place online to serve as direct links back to your website. If someone clicks on an advert for your business, they should find themselves transported straight to your homepage. However, if the homepage that they arrive on is slow to load and unresponsive when it does, it will undermine the effectiveness of your marketing efforts.

Create A Good First Impression

You only get one chance of making a first impression with new customers, whether they encounter you online or offline.

If your website is the very first contact that new customers have with your business, it can be disastrous to leave a poor impression on them.

Many consumers today will judge the quality and professionalism of your business as a whole on the basis of its website. If your website is not up to scratch, it’s going to create a poor impression of your whole operation.

The good news is that, provided your website has been well-thought-out and designed and built with care and attention, it can provide you with a powerful tool for acquiring new customers. If you hire a professional web designer to build your business website, you can end up with a website that will be irresistible to your target audience and will generate new leads on a regular basis.

Make it SEO Friendly

If you want your business website to be effective in any sense, then you need to ensure that other people can find it.

If your website is hidden in the shadows and no one knows it exists, it will never be able to do any good for you.

Investing in your SEO can provide you with a temporary boost but for long-term rewards, you need to design your website with SEO in mind from the very beginning.

Websites that are properly optimised for SEO will find it much easier to raise and sustain their SEO score in the long-term and will be able to do so outside of dedicated SEO campaigns.

If you design your business’s website the right way, it can easily form one of the most powerful marketing tools available to you.

Not only should your website serve as the landing point for your online marketing, but it should also provide new visitors with the best first impression possible of your business.