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How to engage more efficiently with your audience on Instagram

by on April 22, 2020 in Digital Marketing, Lead Article, News you can use, Nuggets, Social Media

How to engage more efficiently with your audience on Instagram

Numerous businesses compete on Instagram to build awareness and boost their sales. Which one do you think will win? What is the key to winning this contest in your opinion?

As you know, the most important thing on different social media platforms is to gain followers and encourage them to purchase your product or service. So, engaging with users on social media platforms especially Instagram is the key to boost your sales.

If you want to take social media marketing seriously, engaging with users on social media platforms especially Instagram is the key to boost your sales.

Through engagement, you can earn the respect of your audience and convert them from a common follower into a loyal customer.

A convincing engagement on Instagram can play a crucial role in your bottom line. So, we are going to tell you how to engage with your target audience to grow your business.

Engage with your counterparts

Although your intent is to get involved with customers, you need to be engaged with the active accounts on Instagram that are working on the same niche. It is foremost especially when you are a beginner in this field.

Engaging with bigger accounts can make your presence on Instagram visible and redirect followers to your page. The more interaction you have with their posts, the more they will pay attention to your account in return.

This can also have another beneficial aspect. When you engage with others, you will be aware of the newest topics, keywords, and trends in your niche. So, you can always be updated and move on with the pace of the community you want to gain their attention. Keep assessing your activity by comparing it with the competitors’ accounts. After some time you can reach them in terms of followers, likes, comments, etc.

For example, if you have a restaurant, you can engage with other accounts working in this specific field. So, you will be able to interact with the followers of those pages and encourage them to try your dishes. This is actually the simplest way to target the relevant audience in your niche. Because they have already shown interest in another account with relevant content.

Schedule your posts

As you may notice, many people do not have much time to watch and interact with all new posts on their homepage. So, the best time your post might appear on their homepage is when they connect to Instagram. Have you ever thought of the time when the majority of users connect to Instagram and interact with new posts?

Actually, that is a very difficult question to answer. With more than one billion monthly active users around the globe, Instagram cannot be easily formulated in terms of time. But still, you can experiment different hours of the day and different days of the week for posting and analyze the feedback.

If you have targeted your followers carefully, you can have hope to reach an optimum schedule for posting. Because your audience is interested in a similar field of industry with relatively similar behavior in general. Of course, this would be very useful for local businesses in particular.

Also, if you have a business profile on Instagram, you have access to Instagram Insights. So, you should just tap “Audience” on the analytics tab. Then, you will be provided with the place of the majority of your audience. This is exactly what you want to determine when you should post to get maximum possible engagement. Remember, if most of your followers are from a specific country like Canada, you have to schedule your posting based on their time.

Improve your reactions

Another important matter regarding engagement is your own reactions to your audience’s attention. When you post, you have to react to your audience’s engagement in the best way and in the time. You should take care of likes, shares, and comments as soon as possible.

We suggest that you engage with your audience right after posting. This will increase the chance of getting people to reach out to your Instagram profile and like your other posts. According to Social Tradia, the Instagram influencers who want to sell their Instagram account are the ones who do not care about engaging with their audience.

Also, deepen your engagement to the personal level so that your followers do not consider you a marketer. You have to appear on Instagram like a friend rather than a businessperson. You can react to any daily events in society in order to convince your followers that you are just like them.

Use Instagram Stories

Instagram is a fascinating application, especially when it comes to stories. This feature of Instagram is one of the most popular tools among all social media platforms.

So, it can provide you with the opportunity to make a higher engagement rate. You can simply make a Story with any post and add your desired filters, tags, copy, etc. bear in mind that this is all about creativity and of course your knowledge of the characteristics of your audience. You can make the most of it and maximize the engagement rate which can ultimately lead to higher sales.

Conclusion

Remember that hardworking is a necessity in every competitive task, and reaching better engagement is not an exception. By a consistent approach and using the above tips, you can fulfill your potential as a marketer and grow your business.

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