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A guide to using Twitter to successfully grow your business

by on June 18, 2020 in Latest News, Lead Article, News you can use, Nuggets, Twitter, Uncategorized

A guide to using Twitter to successfully grow your business

As far as digital marketing is concerned, Twitter is among the most powerful tools available.

Not only is it one of the most popular social media platforms on the planet, but it’s also free for businesses to utilise.

Yet being able to harness its power is another story. As well as various different factors to consider, the competition is another challenge to overcome. Virtually every business is on Twitter these days, which makes it hard for your outlet to catch the eye of prospective customers.

With that said, it’s far from impossible. You just need to follow some different steps. So if you want to successfully grow your business, here’s a quick guide on using Twitter to achieve that feat:

Analyse the competition

Before you start creating your own posts, first take a quick look at your competitors. See what marketing tactics and content they’re using. Are their methods effective? Are they generating engagement from customers? How do they interact with users?

By researching the competition, you can identify potential avenues you can go down with your own content.

Craft a quality profile

When setting up on Twitter, you want your business to exude professionalism. This begins by creating a high-quality profile.

First of all, get rid of the unsightly default Twitter profile image and replace it with your business logo. The banner is a great spot to incorporate a compelling, eye-catching slice of imagery.

Aside from visuals, ensure the profile description is snappy and on-brand. Also, try and locate the best Twitter username for your business. Even if your business name is taken, you can do a quick alteration to navigate the issue.

Provide value with your content

There’s no point sending out posts for the sake of doing it. Irrelevant and inane content will simply be ignored. Or worse, your current followers will get frustrated at the low-quality posts and abandon ship.

This is why you must deliver value with your content. If you can send out Tweets that educate, entertain, or do both, you’re on the right path. Offering an informed opinion on relevant trends can also work.

Utilise Twitter Ads

If you want to kick-start your Twitter presence, or are simply looking to increase general brand awareness, Twitter Ads is an effective way of doing so. With these ads, you can promote your content and automatically appear in the Twitter feeds of your potential customers.

However, there’s more to Twitter Ads than it seems on the surface – and this can make it a tricky platform to use. In this case, hiring a PPC agency can be the solution. For example, Manchester PPC outlet Made by Factory can devise and implement Twitter Ads campaigns that benefit from their expert knowledge.

Engage with your audience

You shouldn’t only see Twitter as a way of directly promoting your business. You can also use it as a tool to engage with your audience. Say a customer on Twitter asks a question about a product. You can reply to them on the platform and provide a considerate, well-informed – and public – answer.

Also, don’t wait for people to directly respond to your business profile. You can search around Twitter, find relevant users with current quandaries, and recommend your products or services as a solution.

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