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How Can Email Signature Marketing Help Get Higher CTR?

by on November 25, 2020 in Uncategorized

For mailings to bring results, you should make sure the content of your emails is displayed correctly. It is also essential to come up with a catchy subject line and a complementary preheader. To increase email openings, be sure to segment your audience and send personalized emails that people want to read.

By maintaining this balance, you will increase your click-through rate (the ratio of recipients who click on a specific link in your email to the number of total recipients). However, there is another element in emails affecting CTR, but people often ignore it — email signatures. 

In this article, we will provide five practical tips to help you increase your CTR with email signature software fast and with little effort.

Why have an email signature? 

Your email signature not only logically ends the message, but it also performs several other tasks such as providing contact information to the recipient, complementing the impression of a sender, setting the tone for communication, attracting more subscribers, etc. A professional email signature also helps promote your personal or company brand, gather listeners for webinars, sell products/services/consultations.

When people have a clear understanding of what you expect them to do, they are more likely to perform this action. You can use email signatures for this. For example, instead of adding the “We are on social media,” “Our blog,” “Please feel free to request a free demo,” etc. phrases to each email, it is better to write a call to action such as ”Follow us on Facebook (Instagram/etc.),” “Go to our blog,” or “Schedule a free demo,” in your email signature. This will improve your CTR.

Now, to the signature tips. 

Tip #1: You can have similar signatures for the whole team

People in your team are probably sending dozens of emails each day. Why miss these opportunities to promote your content/product/service by not including professional email footers in each team member’s email? Create email signatures that are professionally designed and uniform with the help of email signature software. 

Such software allows choosing a template, uploading your contacts, and getting a ready-made signature in minutes. On top of that, some services, like the one mentioned above, even let you manage all the signatures you created from a single location without having to disturb employees each time you need to update their signatures. 

Tip #2: Use email signature banner campaigns

Advertising banners surround us everywhere: on the street, at stadiums, on TV, on the Internet, etc. Email is no exception. The banner can help with focusing the reader’s attention and increasing conversions.

Enhance your banner with text if you want it to produce the desired effect. And don’t forget to add call to action (CTA) buttons that will encourage action. For example, “Read our recent blog post,” “Buy now,” “Download,” “View my portfolio,” etc. 

Image source: https://mysignature.io/blog/email-signature-branding-guide/

With the help of respective email signature software, you can even track link conversions and determine how well your banners or calls to action are performing. 

Tip #3: Apply a branded style to all signatures

When creating email signatures, it is better to stick to your corporate style. Use corporate colors, fonts, a company logo, and other design elements that match your brand style. Unlike amateur, non-uniform company email signatures, the ones that are branded and uniform look more credible in the recipients’ eyes. 

Tip #4: Add a photo to the signature

Many email signatures include a photo of the sender. This should help the reader connect your image to the name.

The photo in your email signature should look professional. Avoid using selfies or cutting from other photographs.

Here are some tips to help you get the most out of the photos in your email signature:

  • The image should be small. Too large images take a long time to load.
  • Use a neutral photo background. Too colorful backgrounds distract the reader.
  • Dress professionally and style your hair to make it look neat.
  • Look friendly directly into the camera.
  • Ideally, you should use a headshot. Your face will look too small in the full-body image.

The email signature design template below makes your photo stand out.

Tip #5: Make sure all your email accounts have a signature

If you are using various email accounts such as Gmail, Yahoo, Apple Mail, consider installing your email signature in each of them. The more emails include your email signature with the links and CTA on it, the more chances of increasing your CTR you have. 

Conclusion

Every business is looking to expand and generate more income. This becomes possible when startups and companies try to engage more people and lead the awareness effort on their business.

In the era of digitalism, many businesses take place online. And brands seeking growth take advantage of the huge expanse of the Internet to get their message out.

One of the most common ways that proved to be effective for lots of businesses is the use of emails that help receive the attention of possible customers. Nonetheless, promotional emails alone are not always as effective as expected. Recipients can simply ignore or mark them as spam. 

That is why it is crucial to look for additional tools and services that can help increase your CTR. In this article, we emphasize the importance of using email signatures. Being small elements added at the end of our emails, they can help facilitate the contact between a brand and recipients. 

The good thing about email signatures is that they can be added to every email (not only the promotional ones) without making the email look salesy. You may approach some customers or partners or address a customer’s issue with no intent to promote a webinar, but when your signature highlights this webinar, the recipient might find it interesting and join the webinar even if you didn’t offer them to do so directly. 

You can create effective email footers using dedicated email signature software and increase the click-through rate of your business fast and with little effort.

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